I plan, shoot and edit social content for fitness studios, brands and organizations, including F45 Training locations, Redefine Nutrition, gyms, studios and companies like Vonco Products and the Pittsburgh Scholar House.
Most of this work runs through Easley Brand Solutions, my content and social strategy studio. I also shot on the Content Production Team at American Eagle Outfitters.
I run social accounts and content calendars for brand clients and lead strategy and video/photo production from concept through delivery. Clients include fitness studios, supplement and apparel brands, nonprofits and manufacturers.
Shot video for internal communications, corporate training and seasonal retail rollouts, including floor-set and merchandising walkthroughs used to standardize execution across stores, plus coverage of corporate events.
Owned social strategy and the content calendar for the touring competition's final season across Instagram, TikTok and Facebook, with fast-turnaround edits for every tour stop. The season passed 10 million views.